I have been running Austins Estate Agents for 5 years. In this time, I have observed that the industry generally believes the market slows down due to the festive period. This is when everyone is thinking about enjoying family time and Christmas together. However, in-between Christmas and New Year, there are lots of enquiries from buyers and possible sellers. People have just celebrated Christmas and are now waiting for New Year. With all that free time away from work, potential buyers focus on looking for houses. During this time we receive numerous property enquiries. For this reason I would recommend that you market your property over the Christmas period, you will get more interest than you would expect!
Social Media is becoming very popular with many businesses, they are now integrating an online presence. It seems that estate agents are also utilising social media as part of their marketing by using it to market properties for sale and for rental. Social Media can maximise the amount of time your property is seen by potential buyers, and with the ability to target buyers who will be interested in your property, it gives us even more pulling power within the industry. Austins provides marketing on Facebook, reaching out to buyers across the country who may be interested in properties in our area.
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